BrandSA Annual report

Resilience in the Face of Adversity

Emerging from difficult times after having been hard-hit by the COVID-19 pandemic (and its sever impact to the tourism sector), BrandSA needed an annual report that communicated resilience. Using the bright colours of their logo and the South African flag, the design elements of the report relayed a message of South Africa’s passion, tenacity, and true sense of coming together.

The cover of the annual report shows a child’s face coming out of the three Rondawels and mountains – showing that children are the future of our land, and that together we can overcome struggles to provide a brighter future for generations to come.