TIA Annual Report

Financing Technological Innovation; Improving Economic Growth

Being a funding organisation for new technological developments in South Africa, a futuristic look and feel was adopted throughout the report. Using the brand’s secondary colours of teal, pink, and purple positioned the brand as a stand out from the pack, in terms of reports. The colours red, blue, and orange are commonly used within the tech industry and, as such, the secondary palette was adopted.

​

​The test tube on the front cover is surrounded by icons of the different fields in which TIA is involved. The small businesses, that participate in these areas, receive funding to assist in the advancement of technology and methods employed by them. This helps to provide new opportunities for the South African economy. Each field is carefully examined ‘under a microscope’ and kept safe while the new technology is developed.