SNG Grant Thornton Graduate Programme

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Challenge Perception. Grow Beyond… is a campaign aimed at students looking to gain experience in the accounting and consulting industry. The aim is to encourage students to complete their articles at SNG, even if these students don’t have the look of an accountant or consultant. The campaign sought to inform students that SNG wants you for your skill and knowledge. The next working generation have the idea of being themselves, being who they are and not being afraid to show that – even in a business environment. The SNG student programme allows you to be who you are without hiding behind corporate attire because these factors do not affect your knowledge and skill and in no way hinder the process of getting the job done.

Print ads in financial magazines, student brochures on campus, and student magazines. Building wraps on out of home sites in cities across the country, geographically selected to appear in close proximity to various higher learning institutions. Social media carousel ads were posted during the peak times that reported higher student activity on the platform.