FNB Pricing Guide

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Bank pricing is often perceived as complex and overwhelming. The creative direction behind the FNB Interactive Pricing Guides was built around one core principle: make information easy to navigate, easy to understand, and easy to act on.

Rather than designing a static document, the guide was developed as an interactive PDF experience — bridging the gap between traditional reporting and digital usability.

The inclusion of a clickable menu and button-driven navigation transforms the document into a user-led journey. Readers are empowered to:

• Jump directly to relevant product categories

• Navigate seamlessly between sections

• Access linked pages on the FNB website for deeper exploration

• Move fluidly between overview information and detailed breakdowns

This functionality mirrors the intuitive structure of a website, ensuring familiarity and reducing friction.